The shortcut button is very very handy for getting quick access to functions without having to go through the main menu. The features you can assign to the button are:
1 - I-Contrast - Allows the camera to apply better contrast on images to define shapes and shades.
2 - White Balance - Quick access to change the light colour of your image
3 - Custom White Balance - Allows you to tell the camera what white should look like in the light you are shooting in.
4 - My Colors - Colour effects such as Black and White or Sepia
5 - Drive Mode - Switch between single shot or multi shot
6 - Flash Exposure/Output - Control the strength of your flash
7 - Light Metering - Tell your camera where to take it's source of light from to avoid under/over exposure
8 - Aspect Ratio - Change the size of your images
9 - Servo AF (Auto Focus) - Keep your focus on a moving subject with the shutter half pressed. Good for photographing kids and animals.
10 - Powered IS (Image Stabilisation) - Helps when taking videos at full zoom to keep it stable. Not needed when using a tripod.
11 - AF (Auto Focus) Lock - Tell your camera where you want to focus rather than focusing on the whole image.
12 - AE (Auto Exposure) Lock - Like light metering, control where your camera is taking exposure from and allow the camera to choose the appropriate shooting settings for you.
13 - Digital Tele-Converter - Quick zoom that is more stable than using the digital zoom but not necessarily as effective.
14 - Display Off - Quick Access to turn your display off in case you're not using the camera for a few minutes.
So that's a brief overview of what you can assign to this button. Check out the pictures to see the sort of effects!
Light Metering:
Auto Focus (AF) Lock
Custom White Balance
My Colors
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